Custom systems · by application
We design and build custom systems — automation, AI agents, internal tools — around the way your business actually runs. We take on a small number of these at a time, so every build gets our senior engineers on it.
Builds start at $2,500, and most get a fixed quote on the free call — no fee first. Pick a 30-minute slot and tell us the problem — not the solution. We come to the call with questions, not a pitch.
Checking the calendar…
The process, start to finish
You tell us the problem, not the solution. It ends one of three ways: it is something we have already built — that is a bundle, and far cheaper. It is custom but clear — you get a fixed quote, free, on the call or within a day. Or it is genuinely complex, and we say so — that is the only case that needs a Build Plan.
Five working days. What we would build, what it changes, and a fixed price — not a range. It is the first $490 of your build, not a fee: it comes off in full if you go ahead, and the document is yours either way.
Fixed scope, fixed price, one accountable team. When it is live it stays ours to run from $250/mo — unless you would rather take it in-house, which is fine.
The kind of thing we build
Custom work is confidential, so these describe the shape rather than the client.
Our own operation is the clearest example: software that finds local businesses without a website, builds each one a real site, runs the outreach, and hands the owner a working portal. It runs itself day to day. That is the shape of thing we build.
A service business drowning in the same eight questions. We built an agent that reads the inbox, answers what it can from the company's own documents, drafts the rest, and escalates anything about money to a human.
A scheduling spreadsheet three people edited at once, replaced by a small internal tool with real permissions, an audit trail, and a phone view for the crew in the van.
What it costs
We will not price a build before we understand it — but you should be able to tell roughly where you sit before you ever speak to us. Almost everything lands in one of three sizes.
One workflow, one integration — an agent that reads your inbox and files the quotes, or your jobs syncing into your accounting.
Fixed quote on the free call — no Build Plan, no fee.
Several systems and an AI step — replacing the spreadsheet the office actually runs on, or an agent that qualifies and books every inquiry.
Usually priced from a Build Plan — it comes off the build in full.
A system the business runs on. Priced from the Build Plan, never guessed.
Always priced from a Build Plan — nobody can quote this honestly from a call.
Then $250/mo to host it, watch it and keep it patched — or $450/mo if you want changes, support and the integrations kept alive as the software around them moves. Cancel either like everything else — the build stays yours.
Most builds never need this — if we can price yours confidently, you get a fixed quote on the free call, free. The Build Plan is for the builds nobody can quote honestly from a phone call: integrations, custom software, multi-step workflows. We map what you actually do, find what is costing you the hours, and come back in 5 working days with a fixed price. If you go ahead, the $490 comes straight off it. If you don't, the document is yours — take it to anyone you like.
Looking for a website and the systems around it instead? See the monthly plans